Disco Dog: Put Your Dog To Work With This LED Dog Vest

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It’s cool that you’re taking your pup on a walk, but there he is, enjoying life and getting exercise, while he could be doing something useful instead. If you manage to get your hands on the Disco Dog, a cool vest covered in LEDs, you’ll be able to get your canine friend to display messages in what is sure to be an attention-grabbing fashion. Each vest contains 256 RBG LEDs, which allow you to display any color, scroll text, flash and do a number of animations, all of which are controlled through the companion app. There’s even a Lost Dog function that displays those exact words if Fido wanders out of range of your smartphone, encouraging passersby to help your puppy find his way back to you.

Yes it’s mostly a gimmick, but it’s a fun one and a potentially successful one given people’s general enthusiasm towards dogs. You’ll have to pay a good chunk of change to own a Disco Dog, though. The small vest costs a $300 pledge (and is sold out at the moment), while the Medium is $350 and the Large $400.

[ Project Page ]

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