Microsoft Takes Some Long Overdue Jabs At Apple In Ad


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This ad has been floating around for about a week, but in case you haven’t seen it, you should. It’s a fun, lighthearted attempt by Microsoft to point out the iPad’s shortcomings. And it’s right on point. It’s reminiscent of Apple’s award-winning “I’m a Mac” ads in accuracy, yet different in its delivery. We’re not completely sold on a Surface yet, but that’s mostly because we haven’t gotten past seeing tablets as much more than entertainment consumption devices, rather than productivity machines. But maybe it’s time that changed, and the below ad sure has us thinking.

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  1. We got the Surface RT for my husband to use for work (and media consumption) because it does work much better than any other tablet for work. And it complements the upgrade from iPhone to a Nokia Windows 8 phone. All of which complements the laptop I use, which uses Windows 8. Tablets are great for media consumption (you’ll never take my Kindle Fire from me!), but Windows is required for actual productivity. We’ve tried them all. Surface wins.