sport utility watchBy David Ponce

Because wearing something nice, elegant and sophisticated on your wrist wouldn’t make bold enough of a statement, the SUW was made (that’s SUW as in Sports Utility Watch). Its mission is to be as ostentatiously ugly as possible, and attract frightened glances from frail old ladies.

Its 1.5-by-2-inch rectangle features a one-inch square timepiece that features analog and digital time, a light so there’s always one at the ready, a stopwatch and Japanese movement. Also featured is a fully-functional compass, a thermometer that gives the temperature in Celsius, and a 10-inch genuine leather band. Made of space-age titanium, the SUW is so lightweight you’ll hardly know you have it on.

At $150, it’s an inexpensive way to make people understand you mean business, even if it’s of the fugly kind.

[Sports Utility Watch] VIA [BoingBoing]