Very few entertainment products (none, actually) generate quite as much revenue, quite as quickly as games. Specifically, nothing makes as much cash as the Call Of Duty games do. Activision recently announced that Black Ops II, the latest in the franchise, has surpassed the $1 Billion mark. It took them 15 days. For reference, the previous generation CoD game, Modern Warfare 3 took 16 days to reach the same spot. For reference, James Cameron’s Avatar took 17. Of course that was with the added attraction and (at the time) appeal of 3D and a bunch of hype.
Activision hasn’t shared its 5 day total, which last time was $775 million. This could point to slower initial sales than MW3, since we’ve no doubt they’d have bragged about it had they surpassed that record. One thing is clear however, there’s no franchise fatigue in sight and we’ll be waiting to hear if they manage to reach the milestone in 14 days the next time around.
VIA [ UberGizmo ]
