By Andrew Liszewski
Coca-Cola is apparently ready to roll out a new type of bottle that uses a specially developed technology to chill the inside when the top is removed. The company says the new bottles will do away with the need for ice which dilutes the beverage as it melts but does anyone ever actually put ice in a bottle? And oddly enough the new bottles need to be stored at a specific temperature which means the company will also be rolling out new vending machines.
It’s widely assumed the new bottles will first be used on a new Coca-Cola product called ‘Sprite Super Chilled’ so if anything actually goes wrong with them it won’t injure the company’s lucrative and loyal Coca-Cola drinkers. But if everything goes well you can expect both Coke and Diet Coke to follow suit with self-chilling bottles of their own.
[ Drink with chill factor ] VIA [ Shiny Shiny ]