Women, the elderly, and children… and, uh, any other conceivably vulnerable peopleses everywhere should rejoice at this. It’s simple, elegant and very useful. It’s a cellphone with GPS and a big red “help me!” button.

So, say you’re being attacked, or something, and you need help. Just press the Big Red Button and the phone will connect you to some help center, while simultaneously transmitting your location. So even if you don’t know where you are, the good guys’ll find ya. And yeah, there’s also a bunch of cellphonian features, but you can check those out at the website yourselves, I’m feeling lazy.

No word on price.

Here. Story VIA TRFJ.